The Crown Prince Couple's Prizes were established as a wedding present by Bikubenfonden in 2004.
The Prizes honour artistic, cultural and humanitarian achievements in Denmark. A jury choses a number of candidates, and the crown prince and crown princess select a winner. Each year the award ceremony is a live televised ceremony in which the crown prince couple plays an active part.
In 2006 she took part for the first time, wearing a new dress by Heartmade.
The ceremony took place at the Opera in Copenhagen. The crown prince couple was accompanied by Caroline Heering, Mary's lady-in-waiting.
The social prize went to Mary's patronage Julemærkefonden. Chairwoman Joan Vestergaard received 250.000 Danish kroner.